Agility Research & Strategy’s announces a ground breaking new platform that will bring marketers access to Affluent consumers around the world through a unique Do it yourself online survey platform www.affluential.com.
“The motivation behind launching this platform was the frequent questions we had from clients for quick, fast and affordable research on these audiences” says Amrita Banta, MD of Agility Research & Strategy, a Singapore Head quartered Research Consulting firm focussed on the Affluent consumer.
“ Typical research briefs can be lengthy and costly for clients. Consumer behaviour is changing rapidly, how brands and marketers tap these consumers to gain insights needs to be quick and accurate. Affluential is a platform that brings marketers, consultants and anyone who wants to gain insights to these Affluent consumers, quick, easy access through a range of customized surveys in an easy to use DIY format.
She further added, “this platform has come about with our ability as a research firm with over 30 years combined experience in understanding Affluent audiences. Our researchers and data scientists have developed questionnaires and approaches keeping these audiences in mind. We have extensive global panels of these consumers that are filtered and quality controlled regularly to ensure we segment by income levels. This ensures we get truly affluent consumers who part with their time to answer surveys in return for rewards, cash and donations to their charities. We are proficient in engaging with Affluent and hard to reach audiences, this is our niche and Affluential.com is a technology that harnesses this collective experience”.
SINGAPORE. Agility Research & Strategy, a market research and strategy advisory firm, has developed a ground breaking survey platform. Agility’s proprietary research platform will disrupt the market research industry by bringing clients easy reach to Affluent audiences in over 13 global markets with access at their fingertips. The Affluent are Influential consumers who make decisions on brands and purchases. Affluential.com is the World’s first DIY survey platform that focusses on this audience for brands.
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