Research

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[su_heading size=”30″ align=”left” margin=”0″ class=”join”]CUSTOM RESEARCH[/su_heading]
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[su_heading size=”18″ align=”left” margin=”0″ class=”smhead”]Custom Research & Consulting[/su_heading]
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For your customized research needs we leverage our consulting arm, Agility Research & Strategy. Agility is a full service custom market research and strategy firm focused on delivering deep insights on Affluent Consumers for premium and luxury brands and companies that want to ‘premiumize’ their products and services.
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The Agility team is made up of industry experts who work with different methodologies across geographies and across verticals – including luxury goods, retail, financial services, travel and hospitality, alcohol and consumer goods. Clients come back to us for our deep sense of commitment to answering their business problems, our highly personalized and agile service levels and our ability to connect with Affluent Consumers.
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We regularly run large regional market research and consulting programs which cover over 35 markets in the Asia Pacific, Europe and North America with Affluent and hard to reach audiences.
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We recruit respondents from our Affluential Expert Community, through custom recruitment, or using contact lists provided by clients.
Contact us with your custom research needs or business challenges, and we can create the right solutions for you.

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[su_animate type=”fadeInDown”][su_heading size=”30″ align=”left” margin=”0″ class=”join”]SYNDICATED RESEARCH[/su_heading][su_spacer size=”20″]Our subscription research service, the Affluent Insights? series, aims to understand the consumption patterns, brand preferences and detailed insights of the truly Affluent Consumer.
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We will provide an in-depth understanding of Affluent and HNW consumers across 4 key markets:
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  • China
  • HK
  • Singapore
  • USA

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Other countries, such as, France, UK, Germany, Korea, Japan, Indonesia, Taiwan, Thailand and Malaysia are optional markets that can be included upon request.
Targeting the Truly Affluent Consumers
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  • In each market we will conduct and online survey with 300 respondents.
  • 100 of the respondents will be defined as HNW with US$ 1 million+ in investable assets
  • 200 of the respondents will be defined as highly affluent and have household incomes

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The Research Product Categories
Affluent Insights focuses on luxury products, and covers premium brands across the following categories:

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  • Fashion & Fashion Accessories
  • Watches
  • Jewellery
  • Skincare
  • Makeup
  • Hotels/Travel
  • Financial Services
  • Automotive
  • Other categories can be included upon request

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Covering Topics That Include
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  • Brand awareness and consideration
  • Luxury brand index
  • Information sources/media used throughout purchase journeys
  • Future luxury spending outlook – wishlist
  • Online and mobile luxury shopping behavior
  • Social media behavior
  • Spend on different luxury categories-‘Share of Wallet’
  • Experts’ views on the luxury space in 2015 in each market
  • Psychographic profiling and segmentation
  • Demographics

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The reporting covers all subscribed markets and includes a summary and commentary with 50+ graphs and tables highlighting key findings across the breadth of the topic areas.

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[su_column size=”1/2″][su_heading size=”30″ align=”left” margin-bottom=”20″]SYNDICATED[/su_heading]
[su_heading size=”30″ align=”left” margin=”0″]RESEARCH DATA [/su_heading][su_spacer size=”25″]Do you prefer to conduct your own analysis and are interested in the rich data sets we gather on affluent and High Net Worth Individual (HNWI) consumers across markets?
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We regularly carry out surveys in Asia and across the World as part of capturing the pulse on Affluent Consumer. We can provide data sets from these surveys through our Affluent Insights Syndicated research offering for you to analyse with your own tools. Our data is available on a market by market basis and can be delivered in a format that fits your needs. Please contact our consultants for more details. [/su_column]
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