Affluential™ Insights Engine

insights_engine

24/7 On-demand Access to Insights on the Affluent Consumer from a Proprietary dataset

The Affluent Consumer continues to drive the consumption of luxury goods and experiences globally. Brands need to increasingly monitor the pulse of these discerning consumers in order to win in a competitive market.

Based on interviews with over 2,800 affluent consumers and over 1,000 millionaires (with USD 1 million or more in investable assets), across 8 markets, the AFFLUENTIAL Insights Engine is a powerful dataset covering over 500 brands across 8 luxury and premium categories.

500+ BRANDS ACROSS CATEGORIES

  • 105 FASHION BRANDS
  • 84 ALCOHOL BRANDS
  • 81 WATCH BRANDS
  • 65 HOTEL BRANDS
  • 66 JEWELLERY BRANDS
  • 17 CRUISE BRANDS
  • 54 SKINCARE BRANDS
  • 50 MAKEUP BRANDS

2,800 AFFLUENT CONSUMER

Markets Min. Annual HHI
China CNY 400,000+
Singapore SGD 150,000+
Hong Kong HKD 1,000,000+
Japan JPY 13,500,000+
Thailand THB 1,200,000+
Korea KRW 100,000,000+
Malaysia MYR 180,000+
Australia AUS 100,000+

120 INSIGHTS,ANALYSES & CHARTS

  • PERCEPTIONS OF LUXURY
  • EXPECTATIONS FROM LUXURY BRANDS
  • LUXURY BRAND PURCHASING
  • PURCHASE CHANNELS
  • TRAVEL BEHAVIOUR
  • INFORMATION CHANNELS
  • FINANCIALS
  • PSYCHOGRAPHICS
  • PROFILING / INTERESTS

WANT TO FIND OUT MORE ABOUT OUR DATA ENGINE?

Contact us for more details and a demo.

Malcare WordPress Security