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FEATURED SCMP Crazy Rich Asians: 6 ways Japanese women spend their money differently to South Koreans

FEATURED SCMP Crazy Rich Asians: 6 ways Japanese women spend their money differently to South Koreans

September 19, 2019 News

Women have always been a priority segment for luxury brands, and as female spending power has increased, the luxury sector has been struggling to catch up. Although on aggregate the spending power of affluent Korean and Japanese

FEATURED Commentary on the latest Iphone

FEATURED Commentary on the latest Iphone

September 16, 2019 News

Just this week, Apple unveiled its line-up of new products for the coming year, with the announcement of three new iPhone models, the iPhone 11, a new Apple watch, a new iPad and updates on their streaming services and Apple Arcade.

From social media to self-gifting, here’s how luxury brands cleverly connect with affluent Asian millennials

From social media to self-gifting, here’s how luxury brands cleverly connect with affluent Asian millennials

August 21, 2019 News

Once known to be part exclusivity, part status and part high price, the definition of luxury continues to evolve and its currency is shaped by new markers in the form of authenticity, access, expertise and experience. But the

The New Affluent Chinese Traveller in 2020

The New Affluent Chinese Traveller in 2020

July 31, 2019 Newsletters

There is no doubting the new Affluent Chinese consumers’ enthusiasm for travel. These days it is hard to find a luxury brand that doesn’t have a Chinese brand ambassador to build affinity and familiarity with target consumers.

Luxury brands must employ range of strategies in Asia

Luxury brands must employ range of strategies in Asia

July 17, 2019 News

Despite demographic similarities regarding age, geography and wealth, Asian affluents have varying interests and cannot be treated as a monolith. According to Agility Research & Strategy, affluents in Asia can be segmented

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