FEATURED SCMP Crazy Rich Asians: 6 ways Japanese women spend their money differently to South Koreans
September 19, 2019 News
Women have always been a priority segment for luxury brands, and as female spending power has increased, the luxury sector has been struggling to catch up. Although on aggregate the spending power of affluent Korean and Japanese
FEATURED Commentary on the latest Iphone
September 16, 2019 News
Just this week, Apple unveiled its line-up of new products for the coming year, with the announcement of three new iPhone models, the iPhone 11, a new Apple watch, a new iPad and updates on their streaming services and Apple Arcade.
From social media to self-gifting, here’s how luxury brands cleverly connect with affluent Asian millennials
August 21, 2019 News
Once known to be part exclusivity, part status and part high price, the definition of luxury continues to evolve and its currency is shaped by new markers in the form of authenticity, access, expertise and experience. But the
The New Affluent Chinese Traveller in 2020
July 31, 2019 Newsletters
There is no doubting the new Affluent Chinese consumers’ enthusiasm for travel. These days it is hard to find a luxury brand that doesn’t have a Chinese brand ambassador to build affinity and familiarity with target consumers.
Luxury brands must employ range of strategies in Asia
July 17, 2019 News
Despite demographic similarities regarding age, geography and wealth, Asian affluents have varying interests and cannot be treated as a monolith. According to Agility Research & Strategy, affluents in Asia can be segmented
