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From social media to self-gifting, here’s how luxury brands cleverly connect with affluent Asian millennials

From social media to self-gifting, here’s how luxury brands cleverly connect with affluent Asian millennials

August 21, 2019 News

Once known to be part exclusivity, part status and part high price, the definition of luxury continues to evolve and its currency is shaped by new markers in the form of authenticity, access, expertise and experience. But the

The New Affluent Chinese Traveller in 2020

The New Affluent Chinese Traveller in 2020

July 31, 2019 Newsletters

There is no doubting the new Affluent Chinese consumers’ enthusiasm for travel. These days it is hard to find a luxury brand that doesn’t have a Chinese brand ambassador to build affinity and familiarity with target consumers.

Luxury brands must employ range of strategies in Asia

Luxury brands must employ range of strategies in Asia

July 17, 2019 News

Despite demographic similarities regarding age, geography and wealth, Asian affluents have varying interests and cannot be treated as a monolith. According to Agility Research & Strategy, affluents in Asia can be segmented

FEATURED Robb Report’s Thought Leaders 2019

FEATURED Robb Report’s Thought Leaders 2019

July 11, 2019 Media Releases

Amrita Banta, managing director of Agility Research and Strategy Drawn to the dynamism of insights that fuel the luxury and travel industry, Amrita Banta chalks up a wealth of experience that now spans 18 years in

5 Things to Know About Affluent Asian Millennials

5 Things to Know About Affluent Asian Millennials

July 5, 2019 Newsletters

Nearly 60% of the world's millennials live in Asia, and their relatively free-spending ways are proving to be a boon for brands. This is especially the case for luxury brands, who are seeing a considerable share of their growth coming from the more affluent members of this age

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