FEATURED Luxury Daily: Informal, individualized communications key to engaging China’s younger generations
October 15, 2019 News
China’s millennial and Gen Z audience is looking for brands to speak with them rather than at them, as a study shows they would rather be influential than feel influenced. To read the full article,
Observations by CEO Ali Mirza – A tale of two cities: Shanghai to Tokyo
October 14, 2019 Newsletters
Last week on one of my regular business trips to meet with our teams in these two cities, it was encouraging to see how fast Asian affluence levels are rising. How consumers are being served by multiple brands and in turn how brands are reaping great returns. How the Chinese
FEATURED SCMP 6 Things to know about China Gen Z Consumers – and how they can afford luxury brands
October 14, 2019 News
Millennials – a group over 300 million strong – are a key source of growth for many brands in China. Their successors, Generation Z (defined here as the “post-95” generation, aged 15 to 24), are even freer about spending – they include nearly 170 million people and
FEATURED SCMP Crazy Rich Asians: 6 ways Japanese women spend their money differently to South Koreans
September 19, 2019 News
Women have always been a priority segment for luxury brands, and as female spending power has increased, the luxury sector has been struggling to catch up. Although on aggregate the spending power of affluent Korean and Japanese
FEATURED Commentary on the latest Iphone
September 16, 2019 News
Just this week, Apple unveiled its line-up of new products for the coming year, with the announcement of three new iPhone models, the iPhone 11, a new Apple watch, a new iPad and updates on their streaming services and Apple Arcade.
