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ABOUT AFFLUENTIAL™
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AFFLUENTIAL™ is the World’s leading provider for consumer intelligence on the Affluent. These “Influential and Affluent” consumers have distinct consumer journeys when it comes to decision making on the brands and products they purchase. AFFLUENTIAL™ provides marketers a one stop portal for insights, data and intelligence on the Affluent consumer globally. Whether it be purchasing a can of soft drink or a luxury car, the Affluent consumer has varying demographics by market. Brands that want to capture this lucrative segment need in depth data customized to their specific offering. With a suite of solutions designed around the ability to reach and engage with this hard to reach audience, we work with clients to gain insights that translate into winning market share in a hyper competitive marketplace.
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SOME OF THE CLIENTS WE WORK WITH ACROSS CATEGORIES
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AFFLUENTIAL PROUD TO BE SPEAKING AT THE NYT CONFERENCE
[su_spacer size=”40″] AFFLUENTIAL spoke at the 2016 New York Times International Luxury Conference which took place at the Trianon Palace Versailles on April 4th–6th 2016, The event brought together some of the most inspiring figures in luxury and fashion to discuss how brands forge deep bonds with consumers in today’s luxury industry. Some of the other speakers included Maureen Chiquet (Global C.E.O. of Chanel) , Ariel Emanuel (Co-C.E.O. of WME | IMG), artist Grayson Perry, Victoria Beckham, John Demsey (Group President, The Estée Lauder Companies Inc.), Michael Kowalski (Chairman of Tiffany & Co.) and Adrian Joffe, (C.E.O., Comme des Garçons International).
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Tweets by @CEO_Affluential
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RESEARCH SOLUTIONS
[su_spacer size=”40″] We leverage on over 30 years of combined experience through our custom research and consulting arm Agility Research & Strategy. The Agility team is made up of domain experts across various categories such as luxury, automotive, financial services, travel & hospitality and retail and consumer goods to name a few. Our research team works with different methodologies across geographies and time zones to deliver winning engagements. Our clients come back to us for our deep sense of commitment in answering their business problems. Nominated Agency of the Year, we pride ourselves on our highly personalized agile service and professional work. [su_spacer size=”40″]
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ANALYTICS SUITE
Increasing competition and a cluttered marketplace requires a deeper level of engagement. The ability to focus on groups of consumers by studying their thinking and behavior provides brands with the power to customize and deliver fine-tuned product offerings. Designing accurate messaging and communication to this target segment results in a greater success rate and higher conversion rates. Our team of experienced data scientists work with your marketing teams for specialized projects that require advanced analytic’s.
Analytic Projects we conduct include:
- Trade-off Analytics (Conjoint / Max-diff)
- Customer Segmentations
- Media Mix Modelling
- Social Media Analytics
- Luxury Segmentation
- Predictive Analytics
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SURVEY TOOL
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Recognizing the need for quick, actionable research our technology team has developed the World’s first online DIY survey tool to reach the Affluent consumers. Connected to a panel of Affluent consumers across over 20 key markets our platform provides you the ability to run up to a 20 minute online survey with results turned around in less than 8 days. Use our survey designed templates or add your own questions.
Our AFFLUENTIAL Survey Tool has pricing options to suit your needs. You can pay as you go, or have the flexibility to purchase a package of credits, which can be used at your convenience over a six month period. Given various combinations and customization needs, our survey pricing reflects whether you are looking to reach high net worth, affluent, mass affluent or general population consumers. This pricing also reflects the level of filters and customization required for the various markets, sample sizes and incidence rates.
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