FEATURED Luxury Daily: Informal, individualized communications key to engaging China’s younger generations

China’s millennial and Gen Z audience is looking for brands to speak with them rather than at them, as a study shows they would rather be influential than feel influenced.

To read the full article, please click here.

To download our newsletter on Chinese Gen Z consumers, please click here.

China’s millennial and Gen Z audience is looking for brands to speak with them rather than at them, as a study shows they would rather be influential than feel influenced.

To read the full article, please click here.

To download our newsletter on Chinese Gen Z consumers, please click here.

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