Purchase a premium insight REPORT

The APAC region contributes over 6 million millionaires, recording double digit growth in 2018. A powerhouse market like China continues to drive global wealth, with well over 1 million millionaires to date. In our latest conversations with the affluent Asian consumer covering 6 key markets, we looked at their travel habits, preferences and aspirations. We will be looking at purchasing behaviour, motivations, media channels and brand preferences of high networth consumers when it comes to purchasing premium and luxury products and services. PRODUCT CATEGORIES COVERED Affluent Insights™ 2019 Luxury Study covers premium brands across the following categories:

• 72 Hotel brands
• 17 Cruise brands

COUNTRIES COVERED

• China
• Hong Kong
• Singapore
• Japan
• Korea
• India

Brand selection: For past purchase/ownership and future purchase plan questions, we have selected brands that are well-known luxury brands and/or are part of the competitive set of our subscribers’ brands. For brand image questions, we include subscriber brands, as well as, a sub-set of high-end luxury brands that have shown to be the most popular in our research.

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