We will be looking at purchasing behaviour, motivations, media channels and brand preferences of highly affluent consumers when it comes to purchasing premium and luxury products and services.
PRODUCT CATEGORIES COVERED
Affluent Insights™ 2019 Luxury Study covers premium brands across the following categories:
- 72 Hotel brands
- 17 Cruise brands
Brand selection: For past purchase/ownership and future purchase plan questions, we have selected brands that are well-known luxury brands and/or are part of the competitive set of our subscribers’ brands. For brand image questions, we include subscriber brands, as well as, a sub-set of high-end luxury brands that have shown to be the most popular in our research.
- Hong Kong
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