We will be looking at purchasing behaviour, motivations, media channels and brand preferences of the highly affluent consumers when it comes to purchasing premium and luxury products and services.
The Hong Kong luxury market is well developed. It is not surprising to see that the Hong Kong millennials shared a lot of similarities as other affluent Hong Kong consumers. They recognize the expensive price of the luxury products / services. Yet, this makes them feel superior and exclusive from other as they have no need to worry about the money used. They just indulge to make oneself happy with the enjoyment and the quality life from the luxury shopping experience.
PRODUCT CATEGORIES COVERED
Affluent Insights™ 2017-18 Luxury Study covers premium brands across the following categories:
- 105 Fashion & Accessories brands
- 81 Watch brands
- 66 Jewelry brands
- 82 Travel & Leisure brands
- 54 Skincare brands
- 84 Alcohol brands
Brand selection: For past purchase/ownership and future purchase plan questions, we have selected brands that are well-known luxury brands and/or are part of the competitive set of our subscribers’ brands. For brand image questions, we include subscriber brands, as well as, a sub-set of high-end luxury brands that have shown to be the most popular in our research.