We will be looking at purchasing behaviour, motivations, media channels and brand preferences of the highly affluent consumers when it comes to purchasing premium and luxury products and services.
China is becoming the largest consumer market in the world. Luxury, travel, and financial services brands are all increasing their presence in the Middle Kingdom, and branching outside of the Tier 1 cities of Beijing, Shanghai, Guangzhou and Shenzhen into Tier 2 and even Tier 3 cities, where China’s affluent class is growing the fastest.
PRODUCT CATEGORIES COVERED
Affluent Insights™ 2017-18 Luxury Study covers premium brands across the following categories:
- 105 Fashion & Accessories brands
- 81 Watch brands
- 66 Jewelry brands
- 82 Travel & Leisure brands
- 54 Skincare brands
- 84 Alcohol brands