We focus on this population with 1 million+ USD in investable assets; their purchasing behaviour, motivations, media channels and brand preferences when it comes to purchasing premium and luxury products and services. We interviewed a total 100 HNWI respondents in Hong Kong.
- Fielded online in May/June 2015.
- All respondents are defined as affluent , command at least USD$1M in investable assets, and have annual household incomes as per the table below
|Country||Affluent Definition (HHI)|
|HONG KONG||HKD 960,000+|
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