Generation AAA are, young, growing, and a very lucrative segment of the middle class that luxury brands should be attracting if they are to realize growth in the next decade. As this segment ages, not only will their influence be wider, but their spending power more significant.
We are focusing on the Generation AAA (Aspirational, Ambitious, and Affluent) consumer segment, and their purchasing behaviour, motivations, media channels and brand preferences of the highly affluent consumers when it comes to purchasing premium and luxury products and services. A total of 390 Generation AAA respondents across three Asian markets:
|China||n = 170|
|Hong Kong||n = 127|
|Singapore||n = 93|
IN THIS REPORT