This report is based on findings from the Affluent Insights™ Surveys:
- > Fielded online in May/June 2015.
- > Covers eight Asian markets: China, India, Hong Kong, Singapore, Malaysia, South Korea, Taiwan and Japan.
- > In each market, we surveyed a total of 350+ respondents. All of the respondents were defined as affluent with annual household incomes as per the table below.
Our definition of the affluent consumer is as follows:
|Hong Kong||HKD 720,000+|
||KRW 78 million+|
IN THIS REPORT