China Daily – Tourism expo opens
A group of Chinese tourists visit Jaarbeurs in Utrecht, the Netherlands, in May. Europe remains the most desirable destination for the next three years, according to a Chinese luxury travel report. Jeroen Jumelet / for China Daily
Amrita Banta, managing director of Affluential, said her organization, a global information service provider on affluent consumers, has focused its analysis on the Chinese market for more than 10 years. “Because it has to be the Chinese market and the Chinese customers who have the money to spend and the willingness to experience.”
Alison Gilmore, senior exhibition director of ILTM, said this year there were more than 500 buyers at the show and 40 percent were from China alone.
“We continually seek out the new ‘rising stars’ in Chinese luxury travel to introduce them to our global exhibitors who represent global luxury travel choices from private jets and ski resorts to cruises and safaris, boutique hotels to wellknown hotel brands, capital cities to resorts and spas,” Gilmore said.