Analytic Old

[su_heading size=”30″ align=”left” margin=”0″]THE AFFLUENT SUITE ™[/su_heading]

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[su_spoiler title=”THE AFFLUENT SUITE ™” icon=”plus-square-2″ open=”yes”]
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  • The Affluent Suite is a system of tools and processes developed by our research scientists to deeply understand the motivations of the Affluent consumer when buying luxury and non-luxury items.
  • The Affluent Suite is aimed at uncovering potential levers that can be utilized to create meaningful bonds and profitable relationships between the brand and the Affluent.

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[su_spoiler title=”AFFLUENT WISHLIST ™” icon=”plus-square-2″ type=”bounceIn” delay=”1″]

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  • Affluent Wishlist ™ identifies what premium categories are on the shopping list of the Affluent in the next 6-12 months.
  •  With Affluent Wishlist ™, premium players will have the foresight into what the Affluent are planning to buy in the next 6-12 months.
  •  Measured every six months, the Affluent Wishlist ™ will give premium brand managers and retailers a chance to forecast demand across time and plan their marketing campaigns more effectively.

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[su_spacer size=”10″][su_spoiler title=”AFFLUENT ENGAGE ™” icon=”plus-square-2″]

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  • Affluent Engage ™™ identifies what kinds of media-channels and messaging platforms are most consulted by the Affluent when deciding to buy specific luxury items.
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  •  With Affluent Engage ™™, luxury players and premium brands will be able to understand what kinds of media-channels should be used, not just in creating awareness, but also in informing and inspiring customers towards choosing one brand over another.

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[su_spacer size=”10″][su_spoiler title=”AFFLUENT BRAND IMPACT ™” icon=”plus-square-2″]

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    • Measured against the six dimensions of luxury, the Affluent Brand Impact™ measures how a brand stacks up against its competition in the category.

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  • The Affluent Brand Impact ™ can also identify a brand’s areas of strengths on the six dimensions of luxury –

 

      • Pedigree-Price Equilibrium
      • Self-and-Brand Identification
      • Premiumness and Exclusivity
      • Celebration of the Self
      • Social Acceptability
      • Conspicuous Individuality

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  • Each dimension provides premium and luxury brands an opportunity to take action to strengthen their competitiveness.

 

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[su_spacer size=”10″][su_spoiler title=”AFFLUENT SHOPPING EXPERIENCE ™” icon=”plus-square-2″]

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    • The Affluent Shopping Experience ™™ objectively assesses the impact of the retail environment and the shopping experiences of the Affluent on their way to a purchase or a brand.

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  • The Shopping Experience™ provides brand strategists, retail planners, and customer-service champions an objective, holistic measure of the Affluent Consumers’’ experience while shopping.

 

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[su_spacer size=”10″][su_spoiler title=”AFFLUENT BRAND EXPERIENCE ™” icon=”plus-square-2″]

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    • The Affluent Brand Experience ™™ assesses the satisfaction of the Affluent on their luxury purchases, especially in the areas of customer-support and service.

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  • The Affluent Brand Experience™ ™ is grounded on the philosophy that the ultimate experience of a brand happens after he/she has unwrapped his/her purchases.

 

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  • The Affluent Brand Experience ™™ seeks to understand the post-purchase experience of the consumers and which aspects of their experiences will lead to brand loyalty, endorsement, and ambassadorship.

 

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[su_spacer size=”10″][su_spoiler title=”AFFLUENT ADVOCACY ™” icon=”plus-square-2″]

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  • Affluent Advocacy ™™ tracks the sentiments of the Affluent shoppers’ likelihood to talk positively of the brand and their experiences.

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[su_spacer size=”10″][su_spoiler title=”AFFLUENT LOYALTY ™” icon=”plus-square-2″]

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  • Affluent Loyalty ™ identifies the high-value, highly-loyal customers of a brand through bespoke analytics using existing customer databases of clients.
  • Affluent Loyalty ™ helps clients focus their marketing investments by identifying these highly-loyal, high-value and profitable segments of customers and deeply understanding their motivations, needs and desires.

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[su_heading size=”30″ align=”left” class=”join”]ADVANCED ANALYTICS[/su_heading]

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A team of experienced data scientists can help with your needs for specialized projects requiring advanced analytics. Analytic Studies we conduct include:
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Trade-off-Analytics

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Media-Mix Modeling

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Social Media Analytics

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Customer Segmentation

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Prediction Analytics

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Churn & Recommendation Engine Analytics

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[su_heading size=”30″ align=”left” margin=”0″ class=”join”]AFFLUENT SEGMENTATION[/su_heading]
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The Affluent Luxury Consumer Segmentation helps brands carry out targeted marketing to this affluent consumer through deeper understanding and analysis.
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The ability to focus on groups of consumers who are homogeneous in their thinking and behaviour gives brands the power to customise and deliver more relevant product offerings. Fine tuning messaging and communication to this target segment results in more successful campaigns and higher conversion rates.
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Based on our extensive research and knowledge on the affluent consumer we have identified four distinct affluent consumer segments based on their behaviour and psychographic attitudes in relation to purchasing luxury products from different categories.
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The segmentation approach was validated in conjunction with the Agility Affluent Insights study conducted by our team, administered online among 1,500 (equally distributed) affluent respondents in 5 countries – China, Hong Kong, Singapore, Indonesia and the US.
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[su_heading size=”29″ align=”left” margin=”0″]AFFLUENT CONSUMER SEGMENTS:[/su_heading]
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The Exclusivity Seeker

The Indulgent Traveler

The Virtual Shopper

The Luxury Bargain Hunter
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The Exclusivity Seeker is a key segment for many high-end brands as they have considerable disposable income and spend liberally across multiple luxury categories. These consumers spend on luxury cosmetics and fashion and are especially likely to spend on travel. For this segment exclusivity is a luxury a premium brand can deliver. They are likely to be female, 40-49 years old, a Manager, Director, or VP in a public or private company.
[su_spacer size=”10″]”Luxury products that I buy on my travels elevate my social status”
The Indulgent Traveler buys luxury predominantly at airports or in cities they travel to. The travel indulger is also something of a socialite who is looking to elevate his social status by buying luxury products. He is likely to be a professional (e.g., doctor, lawyer, engineer), male , and 30-49 years of age. The Travel Indulger spends money on high-end accessories such as premium/ luxury watches and jewellery.
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For a more comprehensive profile of each segment explaining their attitudes, psychographics, demographics, purchasing behaviour and motivations, please contact our consultants.
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You now have the ability to apply our unique segmentation solution to your projects.
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This provides a valuable extra layer of insight about your target consumer group and survey respondents can be automatically classified into Affluential Segments within the data architecture of the platform. Segments are integrated into your survey results, analysis and database. Please contact our consultants for more details on how to apply the Affluential Segmentation to your research.

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