About Us

Who are we?

At AFFLUENTIAL ™, our mission is to be the World’s leading consumer intelligence provider on the Affluent. We are a global team of experts from a variety of backgrounds and disciplines. Our strength lies in our diversity, with over 12 different nationalities, cultures and languages we ensure nothing gets lost in translation!

What do our clients say about us?

Our clients describe us Agile, Innovative, Resourceful with off the chart IQs!
We aim to provide value to our clients through our range of information services, data and insights that help them unlock the growth for their business.
We take pride in our work and have fun, enjoying what we do. This is what makes us a passionate team of consultants, researchers and data scientists.

Giving Back to the Community & Philanthropy

At AFFLUENTIAL we strongly believe in supporting the communities in which we work. This is our way of giving back for the opportunity to grow into a successful firm with a conscience. On our part, we have the obligation to give back to the these communities, something close to every team members heart at AFFLUENTIAL. We are very honored to support the charities below through donations and our corporate giving programs.


We also give our thanks to the generous individuals who participate in our research projects and choose to donate their incentives to these charities! As the affluent grow across in size and number in Asia so too must our efforts to support those who are less fortunate so we can help society as a whole. So in short when you work with us, you too are helping us help others!

Our Clients


  • Principal Consultant, Frost & Sullivan

    “Affluential has a unique proposition in terms of reach to a target segment which is very difficust to reach for other research firms. They are cost effective way to reach the top 1% of the population.”

    Principal Consultant, Frost & Sullivan

  • Regional Senior Planner, Ogilvy & Mather Advertising

    “Affluential was a useful tool for us to gain access to the usually out-fo-reach HNWI. It helped us to turn around a pitch startegy despite very tight timelines.”

    Regional Senior Planner, Ogilvy & Mather Advertising

  • EVP & Chief Marketing Officer, Steinway & Sons

    “The Affluential product is an outstanding resource for any marketing professional! It very quickly allows you to capture in market consumer data, across a borad geographic scope. It has definitely become a “go to” solution.”

    EVP & Chief Marketing Officer, Steinway & Sons

  • Assistant Professor of Finance, Singapore Management University

    “The expediency of the collection and the transference of the duly anonymized data was really phenomenal as usual. We did not need ant additional research, even though the questions we had were promptly answered . Excellent and commendable job, overall, once again”

    Assistant Professor of Finance, Singapore Management University

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