5 Things to Know About Affluent Asian Millennials

Nearly 60% of the world’s millennials live in Asia, and their relatively free-spending ways are proving to be a boon for brands. This is especially the case for luxury brands, who are seeing a considerable share of their growth coming from the more affluent members of this age group.

In our latest study covering more than 1,000 affluent millennials in 5 key markets across Asia-Pacific, we take an in-depth look at their purchasing behaviours, values, and how they approach and interact with brands.

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