2015 Asian Fashion Consumer Report CH, IN, HK, SG, MY, KR, TW, JP


This report is based on findings from the Affluent Insights™ Surveys:

  • > Fielded online in May/June 2015.
  • > Covers eight Asian markets: China, India, Hong Kong, Singapore, Malaysia, South Korea, Taiwan and Japan.
  • > In each market, we surveyed a total of 350+ respondents. All of the respondents were defined as affluent with annual household incomes as per the table below.

Our definition of the affluent consumer is as follows:

Country Affluent Definition
China CNY 180,000+
Hong Kong HKD 720,000+
Singapore SGD 100,000+
Indonesia IDR 160,000,000+
Taiwan NT$ 960,000+
South Korea
KRW 78 million+
India INR 12,00,000+
Malaysia MYR 100,000+



Full Report : USD 3,950

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