Custom Research & Consulting
For your customized research needs we leverage our consulting arm, Agility Research & Strategy. Agility is a full service custom market research and strategy firm focused on delivering deep insights on Affluent Consumers for premium and luxury brands and companies that want to ‘premiumize’ their products and services. The Agility team is made up of industry experts who work with different methodologies across geographies and across verticals – including luxury goods, retail, financial services, travel and hospitality, alcoholic beverages and consumer goods.
Clients come back to us for our deep sense of commitment to answering their business problems, our highly personalized and agile service levels and our ability to connect with Affluent Consumers. We recruit respondents from our AFFLUENTIAL™ Expert Community, through custom recruitment, or using contact lists provided by clients.
We regularly run large regional market research and consulting programs which cover over 35 markets in the Asia Pacific, Europe and North America with Affluent and hard to reach audiences.
Contact us with your custom research needs or business challenges, and we can create the right solutions for you.
SYNDICATED RESEARCH & BRAND INDEXES
At AFFLUENTIAL™ we have developed an annual subscription service, the Affluent Insights series, designed to understand and track the consumption patterns, digital media usage, and brand preferences of the Affluent consumer. Through this Insights Report Series, clients are able to see how their brand by category is performing against the competition through our Brand Indexes.
Our Analysts regularly track Affluent, HNWI and UHNWI consumers across 4 key markets
We also cover other markets which can be added upon request; these include countries such as France, UK, Germany, Italy, South Korea, Japan, Indonesia, Thailand, Vietnam, India and Malaysia.
We use a sample of Affluent Consumers from our own community and conduct online surveys with 300 respondents in each market. In addition we interview 100 HNWI who have over US$1 million in investable assets, 200 respondents are classified as Affluent representing top 25% of household income.
The Research Product Categories
Affluent Insights focuses on luxury products, and covers premium brands across the following categories:
- Fashion & Fashion Accessories
- Financial Services
Other categories can be included upon request
Covering Topics That Include
- Brand awareness and consideration
- Luxury brand index
- Information sources/media used throughout purchase journeys
- Future luxury spending outlook – wishlist
- Online and mobile luxury shopping behavior
- Social media behavior
- Spend on different luxury categories-‘Share of Wallet’
- Experts’ views on the luxury space in 2015 in each market
- Psychographic profiling and segmentation
The reporting covers all subscribed markets and include a summary and commentary with 50+ graphs and tables highlighting key findings across the breadth of the topic areas.
SYNDICATED RESEARCH DATA
Do you prefer to conduct your own analysis and are interested in the rich data sets we gather on Affluent and High Net Worth Individual (HNWI) consumers across markets?
We regularly carry out surveys in Asia and across the World as part of capturing the pulse on the Affluent Consumer. We can provide data sets from these surveys through our Affluent Insights Syndicated research offering for you to analyse with your own tools. Our data is available on a market by market basis and can be delivered in a format that fits your needs. Please contact our consultants for more details.