AFFLUENT WISHLIST™AFFLUENT ENGAGE™AFFLUENT BRAND IMPACT™AFFLUENT SHOPPING EXPERIENCE™AFFLUENT BRAND EXPERIENCE™AFFLUENT ADVOCACY™AFFLUENT LOYALTY™THE AFFLUENT FIELD™

SOCIAL MEDIA MONITORING

Understanding what today’s consumers talk about your brand, category and competitors online on different social media platforms, forums, blogs, and review sites is crucial component in building a leading brand. We can monitor and filter out the relevant online conversations, posts, and reviews to your brand from all major social media platforms and countless websites and forums.

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We provide social media monitoring that is comprehensive in coverage (e.g., includes major Chinese social media platforms and language support) and fully customizable to your brand’s needs, whether it is for a quick check into the social media footprint and buzz for your brand, category, or competitors, or a continuous social media tracking program, or measuring the success of a social media campaign.

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QUALITATIVE RESEARCH

We bring our research alive by harvesting rich and in-depth insights from our global pool of affluent consumers through different qualitative techniques, such as:

  • Focus Group Discussions (FGD)
  • In-Depth Interviews (IDI)
  • Ethnography
  • Online Bulletin Boards

While online and quantitative techniques work well with research on the affluent consumers, when facilitating a conversation with High Net Worth (HNW) and Ultra High Net Worth (UHNW) individuals, we conduct research on one-on-one basis often meeting the consumers at their convenience, at a venue of their choosing.

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SYNDICATED RESEARCH DATA

Do you prefer to conduct your own analysis and are interested in the rich data sets we gather on Affluent and High Net Worth Individual (HNWI) consumers across markets?

We regularly carry out surveys in Asia and across the World as part of capturing the pulse on the Affluent Consumer. We can provide data sets from these surveys through our Affluent Insights Syndicated research offering for you to analyse with your own tools. Our data is available on a market by market basis and can be delivered in a format that fits your needs. Please contact our consultants for more details.