The Affluent are a growing class of consumers that represent the top 25% income levels in a country. Given their purchasing power and market influence, they cannot be ignored by marketers. Consumers are influencers and influential in all parts of brand decision making.
We identify and recruit our panelists using luxury publishers, credit card and frequent flyer top tier programs, country clubs, ceo organisations, referral campaigns, partnering with financial services and travel companies.
Our Affluent Panels go through rigorous quality control measures to ensure we screen, recruit and maintain the right profile of respondents for you.
All our panel members undergo email verification, duplicity check and digital fingerprinting at the time of registration.
Affluent consumers want to be heard and love to closely interact with the luxury/affluent brands of their choice.
They also earn points for each survey in which they participate, which can be redeemed for charitable donations, cash payments or a variety of gift cards.
Besides the above data, we have the following information on each panelist.
To get the first hand experience of what our research covers - TRY A DEMO