Who are our Panelists?

The Affluent are a growing class of consumers that represent the top 25% income levels in a country. Given their purchasing power and market influence, they cannot be ignored by marketers. Consumers are influencers and influential in all parts of brand decision making.

How are Affluent panelists recruited?

We identify and recruit our panelists using luxury publishers, credit card and frequent flyer top tier programs, country clubs, ceo organisations, referral campaigns, partnering with financial services and travel companies.

Are these Affluent Respondents truly Affluent?

Our Affluent Panels go through rigorous quality control measures to ensure we screen, recruit and maintain the right profile of respondents for you.

All our panel members undergo email verification, duplicity check and digital fingerprinting at the time of registration.

Why do they fill out our surveys?

Affluent consumers want to be heard and love to closely interact with the luxury/affluent brands of their choice.

They also earn points for each survey in which they participate, which can be redeemed for charitable donations, cash payments or a variety of gift cards.

We are a recognized member of

Detailed Data Collection

Besides the above data, we have the following information on each panelist.

Credit Card Holders

Vacation Home / Investment Properties Owners

Investible Assets

Bank Associated with Business / Leisure Travelers

Airline Reward / Mileage Programs

Hotel Frequent Guest Programs

To get the first hand experience of what our research covers - TRY A DEMO

Brazil Panel Counts:

3,432,000+

Annual Income Level
Gender
46%
54%
M
F
Age Range
18-24
24%
25-34
36%
35-44
20%
45-54
11%
55-64
3%
65+
1%
Areas Covered
  • São Paulo
  • Ceará
  • Minas Gerais
  • Santa Catarina
  • Goiás
  • Rio de Janeiro
  • Rio Grande do Sul
  • Bahia
Education
  • Highschool complete/University incomplete
  • Secondary complete/Highschool incomplete
  • University complete
  • Primary complete/Secondary incomplete

Canada Panel Counts:

1,821,000+

Annual Income Level
Gender
60%
40%
M
F
Age Range
18-24
21%
25-34
24%
35-44
18%
45-54
18%
55-64
11%
65+
8%
Areas Covered
  • Alberta
  • British Columbia
  • Saskatchewan
  • Manitoba
  • Newfound Land
  • New Brunswick
  • Quebec
  • Ontario
Education
  • College degree
  • Completed some college
  • High school graduate
  • City completed some high school

China Panel Counts:

4,512,000+

Annual Income Level
Gender
59%
41%
M
F
Age Range
18-24
24%
25-34
29%
35-44
27%
45-54
14%
55-64
5%
65+
1%
Areas Covered
  • Guangdong
  • Shandong
  • Liaoning
  • Beijing
  • Shanghai
  • Jiangsu
  • Fujian
  • Zhejiang
Education
  • University (Bachelor's degree)
  • Professional high school/High school
  • College
  • Master's degree

France Panel Counts:

2,628,000+

Annual Income Level
Gender
42%
58%
M
F
Age Range
18-24
16%
25-34
27%
35-44
25%
45-54
18%
55-64
10%
65+
4%
Areas Covered
  • Rhone-Alps
  • Provence-Alpes-Côte d'Azur
  • Nord-Pas-de-Calais
  • Midi-Pyrénées
  • Lorraine
  • Ile-de-france
  • Aquitaine
  • Bretagne
Education
  • Lycée professionnel
  • Lycée d`Enseignement général et Technologique
  • Études supérieures courtes
  • Études supérieures longues

Germany Panel Counts:

1,528,000+

Annual Income Level
Gender
58%
42%
M
F
Age Range
18-24
22%
25-34
28%
35-44
20%
45-54
15%
55-64
8%
65+
6%
Areas Covered
  • Nordrhein-Westfalen
  • Niedersachsen
  • Baden-Württemberg
  • Bayern
  • Berlin
  • Hamburg
  • Hessen
  • Sachsen
Education
  • Realschule
  • Hauptschule
  • Gymnasium/ Berufliches Fachgymnasium, Gesamtschule
  • Fachoberschule, Fachschule, Berufsschule

Hong Kong Panel Counts:

289,000+

Monthly Income Level
Gender
63%
37%
M
F
Age Range
18-24
18%
25-34
26%
35-44
22%
45-54
18%
55-64
14%
65+
2%
Areas Covered
  • Hong Kong Island
  • Kowloon
  • New territories
Education
  • University (Bachelor's Degree)
  • Senior secondary education
  • Matriculation course
  • Secondary education

India Panel Counts:

350,000

Annual Income Level
Gender
30%
70%
M
F
Age Range
18-24
33%
25-34
44%
35-44
14%
45-54
5%
55-64
3%
65+
1%
Areas Covered
  • Andra Pradesh
  • Delhi
  • West Bengal
  • Karnataka
  • Tamil Nadu
  • Maharashtra
  • Uttar Pradesh
Education
  • Graduate/Post graduate - General
  • School - SSC/HSC
  • Graduate/Post graduate - Professional
  • School - 5-9 years

Indonesia Panel Counts:

781,000+

Annual Income Level
Gender
32%
68%
M
F
Age Range
18-24
27%
25-34
41%
35-44
24%
45-54
6%
55-64
2%
65+
0%
Areas Covered
Education

Italy Panel Counts:

963,000+

Annual Income Level
Gender
58%
42%
M
F
Age Range
18-24
14%
25-34
30%
35-44
28%
45-54
16%
55-64
8%
65+
4%
Areas Covered
  • Lombardia
  • Sicilia
  • Toscana
  • Veneto
  • Puglia
  • Piemonte
  • Campania
  • Sardegna
Education
  • College degree
  • Completed some college
  • High school graduate
  • City Completed some high school

Japan Panel Counts:

4,007,000+

Annual Income Level
Gender
44%
56%
M
F
Age Range
18-24
16%
25-34
18%
35-44
22%
45-54
19%
55-64
17%
65+
8%
Areas Covered
  • Kanto
  • Kansai
  • Chubo
  • Chugoku
  • Kyushu & Okinawa
  • Hokkaido
  • Tohoku
  • Shikoku
Education
  • University
  • Upper secondary school
  • Specialized training college
  • Junior college

Malaysia Panel Counts:

220,000+

Annual Income Level
Gender
45%
55%
M
F
Age Range
18-24
19%
25-34
32%
35-44
24%
45-54
18%
55-64
6%
65+
1%
Areas Covered
  • Selangor
  • Johor
  • Wilayah Persekutuan Kuala Lumpur
  • Penang
  • Malacca
  • Perak
  • Perlis
  • Sarawak
Education
  • Graduated from university
  • Graduated from college/diploma
  • Attending university
  • Completed Secondary

Philippines Panel Counts:

127,000+

Annual Income Level
Gender
65%
35%
M
F
Age Range
18-19
6%
20-29
59%
30-39
27%
40-49
7%
50+
1%
Areas Covered
  • Luzon
  • Visayas
  • Mindanao
Education

Singapore Panel Counts:

288,000+

Annual Income Level
Gender
41%
59%
M
F
Age Range
18-24
18%
25-34
28%
35-44
30%
35-44
16%
55-64
6%
65+
2%
Areas Covered
  • Central Region
  • North Region
  • East Region
  • North-West Region
  • West Region
Education
  • Junior College, Pre-university, Polytechnic
  • University (Bachelor's degree) high school/ High school
  • Secondary education (GCE 'O-level')
  • Master's degree
  • University

South Korea Panel Counts:

1,279,000+

Annual Income Level
Gender
45%
55%
M
F
Age Range
14-24
50%
25-44
40%
45-64
8%
65+
2%
Areas Covered
  • Gyeonggi-do
  • Seoul
  • Incheon
  • Busan
  • Gangwan-do
  • Daegu
  • Gwangju
  • Jeollabuk-do
Education
  • Senior Middle School
  • University
  • Junior Middle School
  • College

Taiwan Panel Counts:

362,000+

Annual Income Level
Gender
41%
59%
M
F
Age Range
14-24
40%
25-44
50%
45-64
6%
65+
4%
Areas Covered
  • Taipei Country
  • Taipei City
  • Kaohsiung Country
  • Kaohsiung City
  • Taoyuan Country
  • Changhua Country
  • Yunlin Country
  • Taichung City
Education
  • University (Bachelor's)
  • Senior High School
  • College
  • Master's Degree

Thailand Panel Counts:

122,000+

Annual Income Level
Gender
34%
66%
M
F
Age Range
14-24
42%
25-44
50%
45-64
5%
65+
3%
Areas Covered
  • Central
  • East
  • Greater Bangkok
  • North
  • North-East
  • South
Education
  • Diploma level
  • Undergraduate level
  • Upper secondary level
  • Master degree

United Arab Emirates Panel Counts:

98,000+

Annual Income Level
Gender
35%
65%
M
F
Age Range
18-24
26%
25-34
33%
35-44
25%
45-54
10%
55-64
5%
65+
1%
Areas Covered
Education
  • Diploma
  • Post Graduate
  • Secondary School
  • University
  • Primary School
  • Preparatory School

United Kingdom Panel Counts:

2,212,000+

Annual Income Level
Gender
58%
42%
M
F
Age Range
18-24
22%
25-34
28%
35-44
20%
45-54
15%
55-64
8%
65+
6%
Areas Covered
  • East Anglia
  • East Midlands
  • Yorkshire & Humberside
  • North West
  • North East
  • South East
  • Scotland
  • London
Education
  • College and Institution of Higher education
  • Comprehensive School (GCSE)/Secondary
  • Modern (GCSE)/Grammar School
  • City Technology College

United States Panel Counts:

12,182,000+

Annual Income Level
Gender
62%
38%
M
F
Age Range
18-24
24%
25-34
25%
35-44
20%
45-54
15%
55-64
9%
65+
7%
Areas Covered
  • California
  • Florida
  • Pennyslvania
  • New Jersey
  • New York
  • Texas
  • Washington
  • Wisconsin
Education
  • College degree
  • Completed some college School (GCSE)/Secondary
  • High school graduate
  • City Completed some high school College

Vietnam Panel Counts:

78,000+

Annual Income Level
Gender
42%
58%
M
F
Age Range
18-24
28%
25-34
47%
35-44
19%
45-54
4%
55-64
2%
65+
0%
Areas Covered
Education