IDA leads Singapore tech delegation at South by Southwest DMA News Desk Mar 12,2014 07:26 am Share on: – See more at: http://www.digitalmarket.asia/ida-leads-singapore-tech-delegation-at-south-by-southwest/#sthash.L2XcnqQB.dpuf

The Infocomm Development Authority of Singapore (IDA) led a delegation of eight Singapore-based technology startups to showcase their innovations at the global festival, South by Southwest (SXSW), currently underway in Austin, Texas. Ranging from mobile, 3D, security to sensory technology, the innovation-driven tech startups presented tech products that are able to serve the needs of digital markets as mature as the US.

Affluential.com provides the world’s first DIY online survey platform to reach affluent consumers around the world. Developed by research firm Agility Research & Strategy to disrupt the market research industry, it enables its clients to reach out to affluent panel respondents in over 20 markets in the local language. In an era where privacy is key, Digify.com helps users share their private and professional content safely, even after sending. Files are in view only mode and cannot be forwarded. Files can be set to self-destruct and the statistics will show who viewed the content.

Through Geteco.com, Eco offers an innovative way to collect customer feedback and engage directly with customers. Customers can scan a QR code on their smartphones or dial into a number to provide feedback on the product or service by texting their feedback or by speaking it. Data is pulled from rating sites and social media channels, creating a single, consolidated view for customer sentiments. Gushcloud, an influencer network that executes advertising differently, helps brands connect to their audiences via influencers and the content they create on social media. Influencers are bloggers, social media influencers, celebrities, online publishers and YouTube channel creators.

Using nano film structures, Nanoveu’s first breakthrough product, EyeFly3D, delivers distortion free 3D videos, photos and games on smartphones and tablets. Record TV allows consumers to record broadcast TV shows using nothing more than an internet-connected device – whether it is an iPhone, SmartTV or a laptop.

TouchPico by Touchjet is an all-in-one gadget that turns any surface into a giant touch screen for Android apps. The portable projector uses infrared detection technology to track the stylus for controlling and interacting with apps. With more people tossing and turning trying to get a good night’s sleep, Zensorium offers a creative, easy-to-use sensing solution for fitness and relaxation to track one’s lifestyle. Their product Tinké measures blood oxygen levels, respiration rate, heart rate and rhythm of your heartbeat within seconds.

“We are happy to showcase a strong line up of some of the great tech product startups being built in Singapore. All parts of our ecosystem including investors, corporate partners, universities and the Government are actively working to ensure Singapore is a great place to create and build high growth tech product start-ups,” said Steve Leonard, Executive Deputy Chairman of IDA.

IDA, as the government agency behind building Singapore’s technology industry, is actively looking to excite the startup ecosystem in Singapore through three key initiatives – the IDA Labs, Accelerator and Accreditation. The IDA Labs offers the physical environment for Singapore-based innovation-driven tech startups and talented entrepreneurs to imagine, build and experiment with ideas, supporting them from ideation to commercialisation. IDA’s Accreditation programme provides young and promising tech startups the credentials that will speed up their go-to- market strategy and secure customers and partners.

IDA and its investment arm, Infocomm Investments Pte Ltd (IIPL), are exploring partnerships with local and overseas professional accelerators, corporations and universities, to set up accelerator programmes in Singapore, to benefit innovation-driven tech startups based in Singapore. Through a steady pipeline of accelerator programmes, IDA and IIPL seek to build 500 Singapore- based high growth tech product startups in the next five years.

This is IDA’s fourth showing at SXSW. The SXSW Interactive Festival’s focus on emerging technology has earned the festival a reputation as a breeding ground for new ideas and creative technologies.

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