ABOUT THE REPORT The growing ranks of mass Affluent consumers continue to drive branded and premium goods consumption across Asia and globally. Brands need to increasingly monitor the rise of these discerning consumers in a competitive market.   Markets: Singapore This Singapore market report is based on findings from the Affluent Insights™ Surveys:
  • Fielded online in April/May (for Skincare and Makeup brands) and October (for other content) 2016
  • Based on 300+ interviews in Singapore
  • All of the respondents were defined as mass affluent or above with minimum annual household income as per the table below:
    Country Affluent Definition (HHI/a)
    Singapore SGD 78,000+
  • All respondents have also travelled internationally for leisure or business in the past 12 months.
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