PURCHASE A PREMIUM INSIGHT

ABOUT THIS REPORT

In 2015 the HNWI population of Asia Pacific surpassed that of North America, becoming the region with the largest number of HNWIs in the world1. These reports examine four markets; USA, which still dominates all other markets in terms of the number of millionaires for a single country; China, which has the fastest growth in the number of HNWIs and ranks 4th in the total number behind US, Japan and Germany; Singapore and Hong Kong, which have extremely high concentrations of HNWIs among the total population.

We focus on this population with 1 million+ USD in investable assets; their purchasing behaviour, motivations, media channels and brand preferences when it comes to purchasing premium and luxury products and services. We interviewed a total 415 HNWI respondents:3

 Countries  HNWI Sample Size
China  n = 104
Hong Kong  n = 100
Singapore  n = 101
USA n = 100

  IN THIS REPORT

 Markets  Affluent Definition (HHI) Price (USD)
China CNY 240,000+ 2,850
Hong Kong HKD 960,000+ 2,850
Singapore SGD 135,000+ 2,850
USA USD 150,000+ 2,850