2015 High Net Worth Individual Consumer Report China

ABOUT THIS REPORT

We focus on this population with 1 million+ USD in investable assets; their purchasing behaviour, motivations, media channels and brand preferences when it comes to purchasing premium and luxury products and services. We interviewed a total 104 HNWI respondents in China.

  • Fielded online in May/June 2015.
  • All respondents are defined as affluent , command at least USD$1M in investable assets, and have annual
    household incomes as per the table below
Country Affluent Definition (HHI)
CHINA CNY 240,000+

IN THIS REPORT

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